Thought Leadership

Social Media Establishes Your Expertise


Don’t believe me?

Here is an example:

two mathematicians love numbers.
all things being equal:

Who is the expert?

  1. Mathematician A, who loves her work but avoids social media, or
  2. Mathematician B, who teaches others how to do the math on Youtube and has 200,000 followers?

They are both experts in their field, but Mathematician B has established herself as an expert. She has built an audience and provides value to others by demonstrating her knowledge on social media.

Which would you rather be?

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