Social Media Establishes Your Expertise
Don’t believe me?
Here is an example:
two mathematicians love numbers.
all things being equal:
Who is the expert?
- Mathematician A, who loves her work but avoids social media, or
- Mathematician B, who teaches others how to do the math on Youtube and has 200,000 followers?
They are both experts in their field, but Mathematician B has established herself as an expert. She has built an audience and provides value to others by demonstrating her knowledge on social media.
Which would you rather be?
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