I am a huge supporter of the Annual Content Calendar for social media posting. With Valentines Day fast approaching its time to get serious about using it. So I will start with a few statistics and then share five ideas that you can incorporate in your posting efforts over the next couple of weeks.
Let’s Start With The Numbers by Statistic Brain
$116.21 is the average amount people spend on Valentines
61.8 % is the percent of consumers who do celebrate Valentines Day
Why are these important?
53% of women say they would end their relationship if they didn’t get something for Valentines day.
I love the 53% break-up statistic! Serious business Valentines Day! It’s the war between the sexes: Women want to be thought about and rewarded for all the things they do – even when they say they don’t want anything it doesn’t hurt to surprise them with a small token of your love. Same goes for customers. They say they don’t want you to post too much, but when it comes to dropping some dollars, they only are kind to those who share information.
So as a small business, you can (and must) help your customers by offering them information and ideas–for Valentines Day help them know what to write in their cards, put in their gifts, or just keep them focused on the most important events of the day. In other words, be relevant to your customers so they don’t “break up with you.”
So Let’s Get Started with Your Posts
You should be scheduling a post every day no matter what the theme or holiday. Let’s start with some post types: quotes, articles, images, stories, and offers. Use a program like Canva (below) to help you make pretty posts for your Facebook and Instagram accounts. Then start off the year by beginning to think about your products and services differently (like through the eyes of your customers, especially those who have no idea who you are) and then think about how you can repackage and offer them in ways that appeal to a different generation. The goal for every business is to grow your customer base.
So let’s begin with Valentines Day. I know what you are thinking: a good number of people only buy chocolate and flowers on Valentines Day, but offering your customers a warm, fuzzy feeling over the upcoming holiday theme of “Love” is good customer service. And remember: not everyone cares about Valentines Day as a day to “get something.” But we are all aware that the day is happening and it is nice to be included in some way.
Here are 5 ideas to Inspire Your Valentine Content:
#1 Create Gift Guides – Who doesn’t love a good gift guide? Come on, we are all really, really busy lately and spending a few hours figuring out what to get our significant other is a huge pain. So make it easy and fun by putting together a few of your products especially for Him or Her. Just in those two groups are lovers, spouses, family, and friends. Why not share the “love” with everyone by including everyone to give gifts? My Dentist is quite creative by offering unique gifts for his customers at Valentines—he buys a few boxes of chocolate and wraps them with a Teeth Cleaning Certificate!
#2 Contests – “Best Engagement Story”, “Silliest Valentines Gift”, “Cutest Pet Couple”…the possibilities are endless when it comes to contests that ask customers to share their stories with pictures. Ask people to post them onto your page with your specific contest Hashtag. Offer them a movie night as a prize. Why would you do that when you are not a movie theater? Because it is relevant to the holiday and the contest. But most important is that the more people who post on your page, the more they share with their friends (who don’t yet know you), and the more people who see your page, the more engagement your posting will have—and that is the goal here. Traffic and engagement! Becuase that will lead to sales.
#3 Date Night Ideas – This is a good time to think about your neighbors and ways to co-brand your business. What could be a fun “Date Night” on your main street? Outline it, have menus, ask people to share their ideas. Post lots of fun ideas, silly ones, and of course, ask people for their stories and ideas so they will share. Magazines are filled with ideas right now—share the links to the articles and offer your personal take on them. Be the source for information.
#4 Love Notes – Post some interesting poems and even some famous love letters to give your fans and customers ideas on what to say to their beloved. Do some DIY ideas here too—perhaps hosting a Valentines Card get together with craft items so people can make a personal statement and then post the card onto your page to enter them into a drawing. Emojis may be fun but they do not say “I love you” like a love note!
#5 Anti-Valentine’s Day – So think about my dentist for example. He is taking an anti-teeth product (sweets) and placing it with something he does (teeth cleaning)—and it says I love you, right? Well, there are plenty of people who hate sweets, hate romance, hate spending money on holidays. Post comics, gag gift ideas, and anything “Anti-Valentines” that gets people sharing your posts from your business page. Have fun and be sure to ask people to share their stories with you!
So now, just get to it and make the posts. Track your fans, likes, and foot traffic. Notice how many people are noticing that you are posting something daily and relevant instead of just “Buy My Stuff” content. And please, share your stories with me on well (or not well) things went.
Maria Bereket is a Digital Media Marketing Consultant and Coach, LinkedIn Strategist, and Social Media Trainer. Her work focuses on bridging the gap of the digital divide by teaching people how to use social media to grow their business through social media thought leadership. She is an innovator and creative task master, so don’t contact her if you are not looking for growth and change. Teaching people to embrace technology and learn how to communicate in a digital world is her super-power. Connect @mbear88 or email her at Maria@DesignBearMarketing.com