What is the best way to turn strangers into customers? And then, promoters of your business?
We live in a word of information abundance and attention scarcity – and the pace of information creation is accelerating.
We now create 2.5 quintillion bytes of data each day — so much that 90% of the data in the world today has been created in the last two years alone. (IBM)
Buyers today are more empowered. The world wide web provides them with instant information gratification. They can access detailed specs, pricing, and reviews about goods and services 24/7 with a few flicks of their thumbs. And that is important to your business because
By the time your prospects actually reach out to you–by phone or email–they have made 80% of the decision to buy from you already.
And the key to that statistic is that social media encourages people to share and compare, review and ultimately to make the decisions necessary to come into your business to buy.
“Inbound Marketing is so powerful because you have the power to give the searcher/consumer exactly what answers they are looking for at the precise point that they need it. That builds trust, reputation, and authority in whatever niche you are practicing this form of marketing in.” (Marketo)
I can show you how to turn your content into the types of information that customers need to make the decision to reach out to you–Inbound Marketing.
To hear what some customers have said Go Here
Learn more about Monthly Inbound Marketing Training for your Business HERE