business, Design, Marketing, Social Media

USING COLOR

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One of the most overlooked aspects of digital posting is the use of appropriate color.

My favorite resource is from Pantone Color Resource  They publish each Season’s newest colors–trends and in-demand themes for fashion and home.  Take advantage of their research and begin to incorporate the season’s newest, hottest colors in your headers, newsletters, emails, and social media posts.

We Think With Our Eyes

Never forget that our brains are processing trillions of bits of data every single second. That is why images are such a strong part of your content strategy, but color is processed like an image.  The brain gobbles it up like ice cream on a hot summer day.  Make your seasons pop by using colors to highlight your business materials being shared across the Internet.  Don’t overdue it, of course!  But use color–relevant colors.

Themes

And if you want to go a step further….look at what the story is behind the colors

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How fun is it use Niagara when you want to showcase how dependable your products are?  Or are you talking about that great escape on the weekend?  How about Island Paradise.  Pantone doesn’t just pick these out of thin air.  They are researched and offered to anyone who wants to set themselves apart.

 

Inbound Marketing, Marketing, Social Media

Your Digital Footprint: Are Your Potential Customers Finding You? Edit article

the-digital-footprintBasic digital marketing strategy begins with a review of your social media/digital footprint.

The confidence that people and businesses have when asked about this process is very alarming to me. Why? Because in 2017 most of us should be aware that no matter how much you post or where you post–your life and business are no longer private! Everything, and I mean just about everything, can be found by a potential customer looking for your products or services. And that should be a good thing.

With all the information that is “out there” in the digital world, there is incredible potential for you and your business when your information is branded and threaded together.  Then, the more information you share with consumers, the more your expertise rises. It’s called Thought Leadership and anyone with a specialty has the potential to attract new customers by creating a digital strategy of thought leadership. And the benefits? Inbound Marketing Leads.

Attention Small Businesses

I know you are all posting on Facebook, Twitter, and Instagram. But did you know that “posting” needs to strategic too? What is it your customers want to hear? Buy me or Teach me?

Ask yourself how you make your purchasing decisions. Do you follow and like every “offer” being made on your newsfeeds? Or do you research and find information, reviews, and articles to help you decide where to spend your money? That’s what I thought.

By the time your prospects actually reach out to you–by phone or email–they have made 80% of the decision to buy from you already.

So what information are you offering that is supplying that 80%?

Steps for Small Business

  1. Update and Brand all your social profiles.
  2. Figure out who your customers really are and then where they are on social. Then be there, not everywhere.
  3. Review, revise and get your information strategy together. Posts, blogs, articles and materials all have their purpose in social media. Is what you are posting a bunch of “fluff” and “sales”? Then you will not get inbound leads. But, if you are out there, being a thought leader…well, wouldn’t it be nice to actually have an inbound strategy in place that is working? Thought so.

Attention Professionals

It is amazing to me how few professionals utilize blogging and social posts to grow and advance in their careers. The days of “updating” resumes to get ahead are long gone! This is the digital/information age and if you cannot be found where we are looking, then no one will find you!

Steps for Professionals

  1. Update and Optimize your LinkedIn profile.
  2. Brand and thread all of your social media profiles together.
  3. Blog and offer information that is searchable and will offer you an inbound stream of leads and contacts.

Branding and Thought Leadership are not just trendy words that marketing professionals use. They are the new reality of marketing. Take the Digital Footprint Test for free (from me) and see where you could (and must) improve. It might just be worth 25% more leads or more sales that are inbound to you!

Maria Bereket is a Digital Media Marketing Consultant and Coach, LinkedIn Strategist, and Social Media Trainer. Her work focuses on bridging the gap of the digital divide by teaching people how to use social media to grow their business through social media thought leadership. She is an innovator and creative task master, so don’t contact her if you are not looking for growth and change. Teaching people to embrace technology and learn how to communicate in a digital world is her super-power. Connect @mbear88 or email her at Maria@DesignBearMarketing.com if you are looking for an INBOUND MARKETING STRATEGY that works!

Originally posted on LinkedIn

business, customers, Inbound Marketing, Marketing, Social Media

Your Business Needs The Digital Touch

Are you thinking this is a SciFi post about virtual realities? No Sir, this is about your business success.

The “digital touch” I am referring to is CONTENT. And “content” is not some technical, marketing lingo. It is your new reality as a business. It is something that has to be accepted, learned, and given priority to help your business grow. Here is a definition that I like:

Content: Something that is to be expressed through some medium, such as speech, writing, or any of the various arts.

In other words, “content” is merely INFORMATION. And Information is what people need to buy products and services. And where do they get their information?

Oh yeah, through digital media! Ahh, now you know where the digital touch comes from.

Start with this question: Why is posting information about your products and services – via digital channels- so important to the growth of your business?

It is important because “information” (content) is essential to a buyers journey. It influences their decisions on what and where to buy. Just look at this awesome graphic below:

So, as a business owner do you want to influence the outcome of the purchasing decisions made by your customers? Sure you do!

Well, regular content is your best way to do that.

A study by Google shows that 10 pieces of content (information) are consumed before a purchasing decision is made.

Every post, every article, every blog has the power to direct attention to your business. It is the digital touch–tap-tap-tap and your future buyers are looking you up while waiting to get their teeth cleaned. Cool article on Twitter? Tap-tap and it’s bookmarked in the Pocket App for later. I do not think anyone can dispute the reality of our Digital World but is your business “digitally touching” potential buyers as he or she are browsing the world wide web?

HERE ARE THE PROBLEMS OF AVOIDING “CONTENT”:

  1. Customers do not have to go directly to you anymore to find the information they are looking for. That is why your phone doesn’t ring! If a customer saw something at a friends house, they turn to the Internet to find the answers to their questions. They go to your website first to see what you have, who you are, and if you have written any articles that address their questions. They look up at the top and click your social media links going to their site of preference–some Facebook, some Instagram, some Twitter. They ask themselves: What do they post? Are there pictures? Events? Anything useful? And then, they go back to Google and find more.
  2. Technology is embedded in all Generations. Sorry, it’s not just the young’uns anymore who live and die by their iPhones. Grandma has figured out that she does not have to get in her car to drive across town in the rain or snow to shop for something to give her daughters on Valentines Day. So if you are on her “Favorite Facebook Pages” and you have not started posting your Valentines quotes and ideas then some smart, savvy business is going to entice her to click on their paid AD along the right side…and off she goes gathering her ten pieces of content for when she is ready to buy, from them.
  3. The most painful of all is that you NEED NEW CUSTOMERS. The collectors, the rewards members, the people who have bought every model and color…they eventually move on and you need someone “new” who has never heard of you or your awesome “thing-a-ma-jig.” These folks have to find you, then read your ten pieces to learn more about how a “thing-a-ma-jig” works, and then they have to trust that you are real and not some Russian hacker trying to get their credit card number. The digital generation is everyone now. Just like when automobiles eventually replaced all the horse-drawn carriages–we all use digital media for information.

It’s Time To Start Saying “Content.”

These are not confusing times ruled by millennials with selfie sticks. It is 2017, and we are all part of the social media marketing universe—all of us. So go ahead, say it:

That is the first step in reaching across the digital aisle to potential customers. And although you will need a strategy for posting and content the hardest part is accepting reality. Your charming personality, your creative store windows, the coupon in Valpak, well, they just are not enough to keep your business a float. You must first accept “content” as your key to success in the digital world we live in.

#Content #BuyersJourney #BusinessSuccess #Customers #SocialMedia

Maria Bereket is a Digital Media Marketing Consultant and Coach, LinkedIn Strategist, and Social Media Trainer. Her work focuses on bridging the gap of the digital divide by teaching people how to use social media to grow their business through social media thought leadership. She is an innovator and creative task master, so don’t contact her if you are not looking for growth and change. Teaching people to embrace technology and learn how to communicate in a digital world is her super-power. Connect @mbear88 or email her at Maria@DesignBearMarketing.com

Design, Inbound Marketing, Marketing, Social Media

5 Valentines Posts To Do Right Now

I am a huge supporter of the Annual Content Calendar for social media posting. With Valentines Day fast approaching its time to get serious about using it. So I will start with a few statistics and then share five ideas that you can incorporate in your posting efforts over the next couple of weeks.

Let’s Start With The Numbers by Statistic Brain

$116.21 is the average amount people spend on Valentines

61.8 % is the percent of consumers who do celebrate Valentines Day

Why are these important?

53% of women say they would end their relationship if they didn’t get something for Valentines day.

I love the 53% break-up statistic! Serious business Valentines Day! It’s the war between the sexes: Women want to be thought about and rewarded for all the things they do – even when they say they don’t want anything it doesn’t hurt to surprise them with a small token of your love. Same goes for customers. They say they don’t want you to post too much, but when it comes to dropping some dollars, they only are kind to those who share information.

So as a small business, you can (and must) help your customers by offering them information and ideas–for Valentines Day help them know what to write in their cards, put in their gifts, or just keep them focused on the most important events of the day. In other words, be relevant to your customers so they don’t “break up with you.”

So Let’s Get Started with Your Posts

You should be scheduling a post every day no matter what the theme or holiday. Let’s start with some post types: quotes, articles, images, stories, and offers. Use a program like Canva (below) to help you make pretty posts for your Facebook and Instagram accounts. Then start off the year by beginning to think about your products and services differently (like through the eyes of your customers, especially those who have no idea who you are) and then think about how you can repackage and offer them in ways that appeal to a different generation. The goal for every business is to grow your customer base.

So let’s begin with Valentines Day. I know what you are thinking: a good number of people only buy chocolate and flowers on Valentines Day, but offering your customers a warm, fuzzy feeling over the upcoming holiday theme of “Love” is good customer service. And remember: not everyone cares about Valentines Day as a day to “get something.” But we are all aware that the day is happening and it is nice to be included in some way.

Here are 5 ideas to Inspire Your Valentine Content:

#1 Create Gift Guides – Who doesn’t love a good gift guide? Come on, we are all really, really busy lately and spending a few hours figuring out what to get our significant other is a huge pain. So make it easy and fun by putting together a few of your products especially for Him or Her. Just in those two groups are lovers, spouses, family, and friends. Why not share the “love” with everyone by including everyone to give gifts? My Dentist is quite creative by offering unique gifts for his customers at Valentines—he buys a few boxes of chocolate and wraps them with a Teeth Cleaning Certificate!

#2 Contests – “Best Engagement Story”, “Silliest Valentines Gift”, “Cutest Pet Couple”…the possibilities are endless when it comes to contests that ask customers to share their stories with pictures. Ask people to post them onto your page with your specific contest Hashtag. Offer them a movie night as a prize. Why would you do that when you are not a movie theater? Because it is relevant to the holiday and the contest. But most important is that the more people who post on your page, the more they share with their friends (who don’t yet know you), and the more people who see your page, the more engagement your posting will have—and that is the goal here. Traffic and engagement! Becuase that will lead to sales.

#3 Date Night Ideas – This is a good time to think about your neighbors and ways to co-brand your business. What could be a fun “Date Night” on your main street? Outline it, have menus, ask people to share their ideas. Post lots of fun ideas, silly ones, and of course, ask people for their stories and ideas so they will share. Magazines are filled with ideas right now—share the links to the articles and offer your personal take on them. Be the source for information.

#4 Love Notes – Post some interesting poems and even some famous love letters to give your fans and customers ideas on what to say to their beloved. Do some DIY ideas here too—perhaps hosting a Valentines Card get together with craft items so people can make a personal statement and then post the card onto your page to enter them into a drawing. Emojis may be fun but they do not say “I love you” like a love note!

#5 Anti-Valentine’s Day – So think about my dentist for example. He is taking an anti-teeth product (sweets) and placing it with something he does (teeth cleaning)—and it says I love you, right? Well, there are plenty of people who hate sweets, hate romance, hate spending money on holidays. Post comics, gag gift ideas, and anything “Anti-Valentines” that gets people sharing your posts from your business page. Have fun and be sure to ask people to share their stories with you!

So now, just get to it and make the posts. Track your fans, likes, and foot traffic. Notice how many people are noticing that you are posting something daily and relevant instead of just “Buy My Stuff” content. And please, share your stories with me on well (or not well) things went.

Maria Bereket is a Digital Media Marketing Consultant and Coach, LinkedIn Strategist, and Social Media Trainer. Her work focuses on bridging the gap of the digital divide by teaching people how to use social media to grow their business through social media thought leadership. She is an innovator and creative task master, so don’t contact her if you are not looking for growth and change. Teaching people to embrace technology and learn how to communicate in a digital world is her super-power. Connect @mbear88 or email her at Maria@DesignBearMarketing.com

Original Post: https://www.linkedin.com/pulse/five-valentines-post-ideas-do-now-maria-berekethttps://www.linkedin.com/pulse/five-valentines-post-ideas-do-now-maria-bereket

business, Marketing, Social Media

Damn, You Missed Your Exit. What Now?

Damn, You Missed Your Exit. What Now?

Who has time for delays?  Business is slow, the days are shorter and shorter, and did anyone realize that Christmas is like six months away?

Now you have that nagging feeling that everything is out of control. You got into your own business to have freedom, joy, flexibility, and the right to miss an exit once in a while and be late.  But this?  This is just too much to bear. Curse you social media I have got enough on my mind without having to worry about missing my exit to your lane to the future!

Perhaps you are the Preschool Owner who is trying to figure out how to balance the needs of communication with a younger demographic vs. the attention paid to the education of young children.  Parents want tablets, pictures, real-time communication…you get it, but all that requires skills and time, and oh yeah, training. Training costs money and time. How can you pull teachers off the floor and make this work? How can you get the word out about the importance of education at this age? Without social media, the good work fades alongside the trends.

What about the executive who is more likely to embrace the challenge of tweeting or updating profile headlines, but has an almost arrogant perspective that succumbing to the social media pressure will lessen their experience and skills?  These young kids are at your heels dreaming of your job while they are posting updates and comparing the newest apps for productivity.  When is there time to learn all this technology, and still lead a team of people who roll their eyes at you every time you pull out your mobile phone?  How do these kids afford these phone upgrades?

If you don’t like change, you’re going to like irrelevance even less.

Small business owners have the greatest career challenge when faced with the social media “elephant in the room.”  Most act as if the “exit” sign came up without warning and yet most of these platforms have been well embedded in marketing for over ten years now.  While you were paying the Yellow Pages for their “better deals” year after year, the marketplace turned to experiences.  Your websites are outdated; your employees untrained in new customer service skills, and what about Amazon? How does one compete with the king of online sales?  When is there time?  How can staff be trained when you are learning too?  And then, all of sudden there is a fury of activity from that Facebook ad you ran but no sales. Does this Social Media Stuff Work?

There is a time when you have to stop everything you are doing. Clean off your desk.  Wipe your calendar free and just decide what to do, learn to do it, and then get it started.  Social media is a living, breathing, circulatory process of marketing–so whenever you jump in–you are on your way!

The problem is that most people of a certain age, are their own worst enemies. It’s not technology that changed, its the process of making decisions that changed.  We [the buyers of the world] needs lots and lots of information to make decisions.  And we [the buyers of all ages] want that information right now. So why do business owners think that we [all the buyers in the world] will just walk in and say, “I HAVE TO HAVE THAT!”?  Is there no dating before marriage? No dinner before dessert?  Where is the story? Where is the process? The information that captures my attention and stirs my emotions? That is where the circulatory system of social media comes into play.  It spreads information.  It gets the heart beating.  Social media is not optional, it is breath.

So think about that exit sign that you passed: THE FUTURE.  We cannot blame “the past” for the future, so why try to blame “lack of time”?  Personally, when I miss an exit, I just get off at the next one and circle back.  Or sometimes I just let my GPS recalculate—and sure, it may bring me into a few sketchy neighborhoods, or over a pothole or two, but I get there….. and isn’t that the goal?

So pull over and figure it out.  It is not the process of learning that is hard–it is accepting reality.  So stop fighting, blaming, justifying, and avoiding….Download Waze and find a new, faster route into the future.

Maria Bereket is a Social Media Consultant, LinkedIn Strategist, and a very animated Speaker. Her work focuses on bridging the gap of the digital divide by teaching people how to use social media to grow their brands through thought leadership. Her passion is working with small businesses and non-profits because she feels that it is through their work that our communities will be stronger and better for everyone. Teaching people to embrace technology and learn how to communicate in a digital world is her super-power! For a different perspective follow her @mbear88 or just email at mbear88@gmail.com  

business, customers, Marketing, Social Media

Eventually an Egg Walks!

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I still remember the first time I got behind the wheel in my driver’s ed class car. After two weeks in class, I finally got to sit in the back seat waiting for my turn to drive. When I finally got into the drivers seat, I was informed that I would be getting on the highway.

I recall feeling as if I would throw up as I approached the “on ramp.” My instructor, a retired policeman, kept telling me to put my foot down on the gas. “You have to merge at the same rate of speed,” he kept saying.

I could feel the sweat dripping down the back of my shirt, and my hands were so tight on the steering wheel that my knuckles were white. I am not sure how I got on the highway or even how long it took to get to my house. I was in some time warp with strange sounds whizzing alongside my ears and deep, muffled voices from behind me that sounded like a horror movie.

I remember not wanting to get out of the car because my legs felt like concrete–until they hit the ground–then they quickly turned to jello, unwilling and unable to move toward my house.

Eventually, I got to the front door but was unable to turn the knob because my hands were shaking so violently. I was relieved when they finally pulled away so I could slump down against the brick wall and gather myself.

This flashback came about when I was reviewing a month end posting report on a recent client’s Facebook posts.

They had paid me for my “advice” on social media and only wanted a strategy for posting with content ideas and direction. Unwilling to see the value in training or social media management, they felt confident that things would just roll off the page as simply as it was outlined. I pointed out that the person who was the “communications coordinator” already had a busy job and may need some guidance, but the owners thinking was that she already had her own Facebook page, so it would be easy to get this going, right?

I recall leaving that meeting feeling nauseous.

I had been driving in the front seat with my parents for 16 years before I took that ride on the highway. I can tell you that none of that observation and keen attention to the turn signal movements helped me at all that night–or many other nights afterward for that matter. Learning to drive, like learning how to implement a social media strategy requires training….lots and lots of training, and even more practice.

The simplicity of social media is a concept that comes from the idea that it is free.

Free is not free when you calculate the number of hours it will take someone to set things up, make a plan, write and curate content, follow up, analyze, readjust, and then post and post, and yes, post again, daily.

It must have been great to be a Yellow Pages Salesman back in 1980’s. Pay, create, and print. Done. All that what was left was for the phone to ring, again and again.

Not so simple today. But really, nothing is that simple anymore. Business is driven by a presence on social media, not a specific need, but more about people’s desire to learn more, perhaps even own the thing that caught their eye while scrolling through images on their phone.

It’s tough out there today!

Social media is advertisement/journalism/newspaper ad/business listing/inventory and billboard sign. The “small shop” is no longer products and a salesperson, but rather a whole world of experiences. Consumers today expect to log into your website and find all the answers to their questions—visually, thoughtfully, and graphically pleasing. It has to be simple enough to find what they want quickly, but detailed enough that they can go deep inside the culture of the business.

A flat, yellow paper ad from days gone by did not even scratch the surface of “experiential.” And placing an ad took maybe two hours back then with a payment plan! You had all the details done—hours, logo, address, perhaps clip art—it all came down to size and budget.

So why isn’t marketing today operating like that?

Why is it so hard to see that marketing a business today is more than a few posts and fans to “thumbs up” our information? Why isn’t there more of an effort to bring people on board who can really grow an organic program that is fun and part of the everyday culture of the business?

Oh yeah, it costs money.

I am always clear when talking to people about social media marketing. “It is an egg,” I tell them. “eventually, it walks.”

But who has ever seen an egg hatch?

Not in this grocery store nation. So, I am thinking, I may need to find a new analogy….perhaps that’s why I had my flashback this morning.

Social Media is like learning to drive a car!
You will feel unbelievably nauseated, sweaty, out-of-control, and utterly fearful of every single moment,
until one day, you just don’t.

I like that.

Maria Bereket is a Social Media Consultant, LinkedIn Strategist, and a very animated Speaker. Her work focuses on bridging the gap of the digital divide by teaching people how to use social media to grow their brands through thought leadership. Her passion is working with small businesses and non-profits because she feels that it is through their work that our communities will be stronger and better for everyone. Teaching people to embrace technology and learn how to communicate in a digital world is her super-power! For a different perspective follow her @mbear88 or just email at mbear88@gmail.com  (Originally Posted on LinkedIn)

Personal Brand, Social Media

The Awkward Feeling of Standing Out

duckWhat if Prince had decided to be like Hall & Oats, Billy Joel, or U2?

Those were the top names when he recorded Purple Rain.  He didn’t choose to have the same 80’s look and feel of those other guys, no, he became different because he was different.  And his career grew larger than life the more  “himself” he became.

Today it doesn’t take songwriting or a purple velvet jacket to become a “pop star” in your career.  It takes a personal style that means you must stand out, be taller (or shorter) than the competition.  It takes acceptance of that slightly off person that you know you are. Are you the square peg that squeezed into the round hole your whole career? Own It! You have to find yourself and stand proud.

To be the “pop star” of your world….it takes a voice.

Sorry folks, what it really takes is a Blog.

So Here is The Short List:

#1 A Blog Sends People To Your Website.

Interesting articles and materials that are found on Google searches mean that people, potential customers, will eventually click through to your website.  This is the virtual goal of anything social.  Clicking through to the home base of your business.  Sure, you could run $500 a week ads on Facebook, but why not find people genuinely interested in what you have to offer?

#2 A Blog Helps to Market Your Products & Services

What better way to give us all the behind-the-scenes look at who you are and what you do?  Selling art? Caring for children? Cleaning teeth? Bridging the digital divide?  They are all problems that need solutions. And the super highway of information can collect your thoughts and show me the roadmap to all the things that you can offer to help.

#3 A Blog Exposes You As An Expert.

Who wouldn’t want to stand next to Bill Gates when it comes to expressing your views on things that you are good at?  And don’t let the Bill Gates reference scare you away from standing up to thought leaders in a world of noisy advertisers. People today want genuine, authentic, organic information.  They want the voices of experience and understanding.  They want industry insiders who know how to change, correct, fix, guide, and fulfill all the promises that can be filled. We don’t want “snake oil” salesman with slick graphics and a cool video, we want authentic experiences that can impact us.  That would be (could be) you!

Think of blogging as an opportunity to contribute to the world’s problems.  One post at a time, reaching out to people, to your niche.  LinkedIn has over 414 million members.  What if just 1% of 1% of them read what you wrote and reached out to you?

You do realize that is over 40,000 people, right?

I don’t know about you, but if 40 thousand people were reading my thoughts and solutions, I would be a Pop Star!  

So Write.  Plan.  Solve.  And STAND OUT.

Note: I have one question.  When I “spell-checked” this piece the “snake oil” reference was flagged as “politically incorrect.”  Anyone have any comments on how this impacts society?

Maria Bereket is a Social Media Consultant, LinkedIn Strategist, and a very animated Speaker. Her work focuses on bridging the gap of the digital divide by teaching people how to use social media to grow their brands through thought leadership. Her passion is working with small businesses and non-profits because she feels that it is through their work that our communities will be stronger and better for everyone. Teaching people to embrace technology and learn how to communicate in a digital world is her super-power! For a different perspective follow her @mbear88 or just email at mbear88@gmail.com  

business, customers, Marketing, Social Media

Are Millennials Aliens From Another Planet?

Screen-Shot-2015-03-24-at-4.02.59-PM-675x320

I spent the weekend conducting a workshop for an aging group of small business owners. We were talking about the survival of the small town, the small business owner, in a world of  “me generation” customers who live online without ever lifting their nose from their phones.

I shared all the incredible facts about this amazing generation called Millennials. There was hesitation, of course. But insight is a wonderful thing. They learned what these “kids” are doing as they tap-tap on their screens and keyboard. They learned more about the world that we gave them, and what their observations about us have changed their view of work and life.

We ended the weekend with a question.  “What was that one thing that got them into the business over 20, 30 years ago?” The answers all sounded different at first but were in fact the same. We discovered that they each one of them was driven then and now, by a passion to solve the problems.

“When someone comes in with a problem, it just makes me so happy to figure out the solution and see them walk out the door smiling and carefree”

That is your passion, I told them. That is the wisdom that you must impart via social media–not sales, or product offerings–passion for problem-solving.

But what about those kids? Those Millennials and their Ipods? How can we compete with Tweets and posts? And what about all those tattoos?

Why is it that as we age, we forget our own drive for independence? We forget the crazy haircuts we had that made our fathers lecture us. We forget the long dangling earrings that our mothers swore would attract the wrong type of guy? We forget that we once wanted to do something worthwhile, in a world that seemed out of control?

This group of “young people” who make up the children and grandchildren of these 50+ business owners are driving change for all of us to embrace. Their observations of our work lives contain all the frustration that their parents lived during their lifetime:

  • Working more hours and getting paid less
  • Top level executives earning millions and millions
  • There were no bonuses, no training, no incentives
  • Creativity? Not a line item anymore
  • And how many parents were laid off, more than once in the last ten years as an expendable expense to improve the budget?
  • Banks: wasn’t it the banks that caused the crash, took houses, and drained any passion from our lives?

This is the world that they observed. So Millennials want to create a future for themselves that is truly independent. They don’t want to put flowers in guns, they want to get rid of the guns and be with their families. They want to define their careers by a passionate purpose. They want meaningful work that will drive them to change, not the world around them.

So here I was, in a room of once passionate entrepreneurs who had to face their ultimate demise or embrace this new world.They were faced with a generation of people who are attached to their phones, and talking in a language as far fetched as a Star Wars Movie. But we uncovered something very important for them and the future of their business survival: Find your passion and share it. Teach “them” what you know, in a way that “they” (the millennials) will understand–in Facebook, Pinterest, and yes, even Twitter can connect the old and the new. And please, please don’t lecture them, they just want information.

So the best part of the weekend was the realization was that a new generation was driving an older generation to recapture their youth. Looking Social Media in the eye, they were faced with an opportunity to turn back the clock and start to live that life that they once imagined. Taking their purpose and passion and offering it up on the information highway to connect us all in a way that wasn’t possible before.

I like these two pictures because they are at the core of change. Are Millennials aliens from another planet? Feels like it to these aging Baby Boomers, but in their hands are the key to their business success. A vehicle like no other–pins, posts and tweets that will offer information infused passion and knowledge. That is all they want, and exactly what they need to make decisions whether or not to come into your shop and buy what you are offering…

“Excuse me, I heard you could solve my problem….”

Maria Bereket is a Social Media and Branding Strategist. Her work with small business owners and early childhood education is going to change the world making it a better place to live. Her personal business mission is to educate every person on the importance and fun of living in a socially connected world. http://www.designbearmarketing.com @mbear88

 

business, Leadership, Personal Brand, Social Media

You + Brand = Relevance

outdated

Understanding your professional reputation is all about relevance.

It is one of those phrases we hear a lot about lately–Personal Brand.  If author Malcom Gladwell were to pipe in he would say that we are at the “tipping point” of the process.  That means that it is time to stop and really look at the image you are projecting in your career.

Why is our “personal brand” so important now, when it was something only reserved for corporations for the last 100 years?

Your personal brand is your professional reputation.  It is all the bridge jobs you took to get somewhere more important.  It is the time you were fired, but quickly found a new company more appreciative of your skills.  It is the confidence you project when entering the room. It is as simple as your resume and as complicated as your Twitter account.  Your personal brand is your public life–and today, everything is public.

Branding somehow got confused with the “me generation.”  Personally I believe that every generation is the “me” generation, but in the world of selfies, professionals started to make excuses for not embracing the personal brand.

In 2015, we all have a brand, and it is this “branding” process that directly influences your impact as a contributor, thought leader and business owner.  

Your Brand:

  • It isn’t just what you do, but why you do it.
  • It isn’t as simple as having a smile in your profile photo, but what you wear and how you project yourself–virtually and physically.
  • It isn’t the tie or the high heel shoes; it is which tie and whether or not those heels are worn down and clicking all the way up to the podium.
  • It isn’t just an amazing website, but the content you share on social platforms.

Think about how you look and act, and I mean really sit down, look in a mirror and get to know the person looking back at you.  Is that person the one you “think” you are?  Or is that person still stumbling around trying to get things right?

Imagine yourself walking into a meeting–how do your colleagues, staff, business partners, managers, or clients perceive you?  Late, sloppy, drab, outdated?  Or are you edgy, polished and colorful?  How people define you, their perception of you matters. Perception is reality. So unless you bring something unique and compelling to the table, you run the risk of being seen as irrelevant, or worse yet, not being seen at all!

And do not underestimate your online profile.  We live in a world of information. Every second we experience a virtual treasure trove of facts and images on almost every subject imaginable.  So why underestimate the process of collecting information on you?

The biggest mistake you can make is not to have an online presence.

It screams “outdated.”

When Henry Ford brought the automobile to the every-day man, he changed the world.  He forced people to change.  Some people just pretended to change, but continued to ride their horses into town.  But as dirt roads turned into highways, many people were excluded from the world.

You cannot say “I am not techy” or “I respect my privacy” or even “It’s too complicated for me.”  These are the words of the man with the horse drawn carriage.

And it doesn’t matter how successful you are, how much money you have and make, or how impressive your title is…You are projecting a Brand of Irrelevance.

So be hip and relevant.  Get in the vehicle that expresses who you really are and write out a To Do List:

  • What are my real strengths, skills and abilities?
  • What is my true passion?
  • How do I look in my own mind?
  • How do I want to act?
  • What does my day look like?
  • What is it I want to say?

And then start making that happen every day.  Choose one online profile to change alongside one personal habit.  Get a real photo on LinkedIn and buy a new suit. You will feel the difference, and your customers will too.

Because who you are, who you project, does matter.  Brand YOU isn’t just the catch phrase of personal coaches and style consultants; it is the reality!

You are the product of all the choices you have made in your life up to this point, and if you are still making excuses for not changing and embracing the world we live in today, then realize that this too is a choice. And choosing not to change with the times is just as dangerous as risking something new.

And if you don’t have a LinkedIn profile (or any online profile), well you are not reading this anyway, but I am sure your hipper, more relevant competitor is….

So Start Today.  Ask an Expert. Become Relevant.

Maria Bereket is a Social Media and Branding Strategist.  Her work with non-profits and early childhood education is going to change the world making it a better place to live.  Her personal business mission is to educate every person on the importance and fun of living in a socially connected world.  www.designbearmarketing.com @mbear88

#branding #linkedin #relevance

customers, Marketing, Personal Brand, Social Media

Profile Mistakes: aka Why People Don’t Follow You!

Pop-Art-pictures-Evil-photo

You want to be a “thought leader”?

Have people “follow” you?

Take this with a grain of salt, but I am really tired of looking through profiles that are ridiculous.  Profiles are your life now.  Read anyone of thousands great articles on how to optimize your professional profile, and please, please do not make these mistakes:

PICTURE:  Let’s start with the obvious. And this is a dual whammy for sure.  Using clipart images, or your logo, or a flower for your photo, well, are you that horrid looking that we wouldn’t want to know who the hell you are?  We are searching for information, not a life partner. Get a picture.

DESCRIPTION:   Your quirky, hip tagline is so “hip” that no one understands what you are saying.  Nike already has the best one, so write out something and then ask a Layman before posting.

CELEBRITY:  Ok, so you are a published author, or something else super cool, and you think we all know you…yeah, all 400 billion of us know your book! Duh, come down to earth and write just a few more words about yourself other than the title of a book we never read.

TITLE: Let me be clear here—it is not what you do that interests me super-cool dude and dudette—it why and how you do it that matters to readers.  (oh, look, another author…)

SELLING:  In profiles, whether it’s your twitter handle or a “title” promoting your book or website….a little foreplay would be nice.

ADJECTIVES:  “Award Winning”, “World Renowned”, “Expert”….How about “Totally Egotistical”?  Yeah, that works for me, next!

TMI:  Which means, Too Much Information.  2 Categories here: 1. Waaay Too Personal Stuff.  No, we don’t want to know your “ew” stuff. Or 2. Every single title you have crammed in that small space? Pick one.  If you can’t, we won’t either.

AWARD WINNER:  Thank you, for thanking us, for encouraging you, to do anything in your profile.  “You really like me!”  No. No, we don’t.

CROSS DRESSER:  And I don’t mean clothing here people.  I am talking about the folks who start out being all professional listing their titles and jobs, blogs, and books and then say, “…and eat English muffins.”  First off, TMI, and second, pick your lane.

“HAS BEEN”:  New trend—squeeze in the “now I do this…” then throw in “has been that.”  Resume in 120 characters is really tough.  We are impressed with your ability to squeeze and minimize. Who the heck are you today?  That is what we are looking for! (FYI: includes “former”)

NAME ONLY:  Got it.  You are so famous and recognizable that we must know who you are, who wouldn’t?  400 billion of us are just waiting to follow YOU.  And I know, it could be the total opposite– you are anxious or shy.  Well, one says buffoon and the other is just sad.  Get off the internet.

LACK OF CONFIDENCE:  You are the ones—who explain your title, why you chose that avatar over a photo….Seriously? Get a profile photo and write a description for heaven’s sake.  We will like you, someone will like you.  Trust me, have I told you yet there are 400 billion of us out here?

TITLE ENVY: When you make it so complicated with acronyms and “@” signs, even throw in a cute quotation tagline, well, you got it bad sister.  Title Envy.  Size doesn’t matter.  Passion does.

OFF TOPIC:  This might just be a case of website confusion.  “I love my dogs, am funny, eat sushi…” Do you think you are on ChristianMingle.com? We don’t want to date you.  We want to read content, relevant content and your love of dogs has nothing to do with motivational writing.

THE VISIONARY:  I am not saying that a vision for a better future is not appropriate for your profile description, but when you use “head-in-the-clouds speak” without telling us what you do, how do we really know you are “the one?”

KISS:  To the extreme of Keep It Simple Stupid.  “Hi, I make nice things and I blog.”  Ok.  Cool.  Right on.  When you come down off your cloud, would you mind writing a description of those things you make?  I didn’t get the memo.

Finally,

YOUR PROFILE PIC: 

  1. You and you alone.
  2. Your face please, not your left ear.
  3. Unless you drew it, not a comic character.
  4. Biting anything is just disgusting.
  5. Looking disinterested is not a way to endear the masses. Moody sociopaths maybe…
  6. Surprised? Hysterical? Exaggerated expressions work for drama students and escorts.  Be real for once.
  7. Casablanca revisited might be creative, but it doesn’t really work in a small, very small, low-resolution space. That black and white, distant glance with you sipping, no smoking, no…what is that you are doing?  Are you picking your nose?

 

So there you have it.  The Good, Bad and the Ugly.

Bottom line?  Be real. Be who you are and we will find you.  Maybe not all 400 billion of us, but enough to make your world happy.

Maria Bereket is a social media and branding strategist.  Find me here, on LinkedIn, or on Twitter @mbear88. Email me too: maria@designbearmarketing.com  I can help you change your profile!

 

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