business, customers, Inbound Marketing, Marketing, Social Media

Your Business Needs The Digital Touch

Are you thinking this is a SciFi post about virtual realities? No Sir, this is about your business success.

The “digital touch” I am referring to is CONTENT. And “content” is not some technical, marketing lingo. It is your new reality as a business. It is something that has to be accepted, learned, and given priority to help your business grow. Here is a definition that I like:

Content: Something that is to be expressed through some medium, such as speech, writing, or any of the various arts.

In other words, “content” is merely INFORMATION. And Information is what people need to buy products and services. And where do they get their information?

Oh yeah, through digital media! Ahh, now you know where the digital touch comes from.

Start with this question: Why is posting information about your products and services – via digital channels- so important to the growth of your business?

It is important because “information” (content) is essential to a buyers journey. It influences their decisions on what and where to buy. Just look at this awesome graphic below:

So, as a business owner do you want to influence the outcome of the purchasing decisions made by your customers? Sure you do!

Well, regular content is your best way to do that.

A study by Google shows that 10 pieces of content (information) are consumed before a purchasing decision is made.

Every post, every article, every blog has the power to direct attention to your business. It is the digital touch–tap-tap-tap and your future buyers are looking you up while waiting to get their teeth cleaned. Cool article on Twitter? Tap-tap and it’s bookmarked in the Pocket App for later. I do not think anyone can dispute the reality of our Digital World but is your business “digitally touching” potential buyers as he or she are browsing the world wide web?

HERE ARE THE PROBLEMS OF AVOIDING “CONTENT”:

  1. Customers do not have to go directly to you anymore to find the information they are looking for. That is why your phone doesn’t ring! If a customer saw something at a friends house, they turn to the Internet to find the answers to their questions. They go to your website first to see what you have, who you are, and if you have written any articles that address their questions. They look up at the top and click your social media links going to their site of preference–some Facebook, some Instagram, some Twitter. They ask themselves: What do they post? Are there pictures? Events? Anything useful? And then, they go back to Google and find more.
  2. Technology is embedded in all Generations. Sorry, it’s not just the young’uns anymore who live and die by their iPhones. Grandma has figured out that she does not have to get in her car to drive across town in the rain or snow to shop for something to give her daughters on Valentines Day. So if you are on her “Favorite Facebook Pages” and you have not started posting your Valentines quotes and ideas then some smart, savvy business is going to entice her to click on their paid AD along the right side…and off she goes gathering her ten pieces of content for when she is ready to buy, from them.
  3. The most painful of all is that you NEED NEW CUSTOMERS. The collectors, the rewards members, the people who have bought every model and color…they eventually move on and you need someone “new” who has never heard of you or your awesome “thing-a-ma-jig.” These folks have to find you, then read your ten pieces to learn more about how a “thing-a-ma-jig” works, and then they have to trust that you are real and not some Russian hacker trying to get their credit card number. The digital generation is everyone now. Just like when automobiles eventually replaced all the horse-drawn carriages–we all use digital media for information.

It’s Time To Start Saying “Content.”

These are not confusing times ruled by millennials with selfie sticks. It is 2017, and we are all part of the social media marketing universe—all of us. So go ahead, say it:

That is the first step in reaching across the digital aisle to potential customers. And although you will need a strategy for posting and content the hardest part is accepting reality. Your charming personality, your creative store windows, the coupon in Valpak, well, they just are not enough to keep your business a float. You must first accept “content” as your key to success in the digital world we live in.

#Content #BuyersJourney #BusinessSuccess #Customers #SocialMedia

Maria Bereket is a Digital Media Marketing Consultant and Coach, LinkedIn Strategist, and Social Media Trainer. Her work focuses on bridging the gap of the digital divide by teaching people how to use social media to grow their business through social media thought leadership. She is an innovator and creative task master, so don’t contact her if you are not looking for growth and change. Teaching people to embrace technology and learn how to communicate in a digital world is her super-power. Connect @mbear88 or email her at Maria@DesignBearMarketing.com

business, Inbound Marketing, Marketing

Branding Is What People Say About You

The hardest concept for a business owner who has been around for more than ten years is “Branding.”

Branding was your logo.

Branding was your Est. Date.

Branding was the product.

Branding was actually never those things, but it was easier back then to draw in customers with those details.

Today, in the Digital World, Everything is About Information.

Our hand-held devices are the authority on just about everything. Should we eat at the corner restaurant? Ask Yelp. Should we buy that pair of shoes? How many stars does it have? Is this business something I can trust? Let’s Google them.

And I know that you know this fact, but do you really understand that telling customers how great you are is not the same as building your brand?

Look closely at this illustration. Now compare it is message to your last five Social Media Posts. How much information are you sharing? How often are you yelling at people to Buy Me? How many posts are sharing about why you do what you do? Customers want to “see” behind the curtain. How often do you do that?

How Do You Think Customers “Understand” You?

“Back in the day” there use to be that wonderful marketing principle about “three people who tell three people.” Remember? Personal recommendations, key placement print advertisements, and those loyal “three customers who told their three friends” were what made the lines of people wrap around your cash register. Today things do not quite work like that. Your customers are not placed within a 25-mile radius of your location (thankfully!) The promise of the Internet was that if you built a website, people from around the globe could possibly be your customer, right?

Google is Searching For Thought Leaders Who Share Information

All that you posts, write, and share about you and your business are thrown into a large river called “Google.” This large information system is hungry for anything that can be offered to the millions of people asking questions on their hand-held devices. Questions that need answers, right now!

Consumers do not want to know how great you are. They want to learn more about you through reviews, blogs, articles, and posts that you share. They have a very sophisticated way of determining if you are worthy of their time and trust and it is not just those “Millennials” who use this information system anymore. The fastest growing demographic for tablets and iPads are over 65! We are all using the Google-sphere to direct our attention– and our dollars–whether we like it or not!

And you want to know what’s even worse?

We Now Have a Shorter Attention Span Than a Goldfish

In 2013, statistics noted that we had an 8-second attention span when it came to digital information. By many accounts, today it is merely 6-seconds to catch me before we “X-Out” of a page to find something more interesting. You have less than 6-seconds to catch people in your headlines, articles, advertising, and even in the books, they read…..

“Front-load your best material in the first few chapters before readers put your book away.” -publishing agents everywhere

So How Does This Determine Your Brand?

Ask yourself the following questions: Where are you supplying information? What are you writing about in your Blogs? What new information are you sharing in your posts? On your Instagram feeds? How often does the content on your web page change? How often are you sending interesting content via email?

Information is what we seek. Problem-solving posts. How To’s. How Not-To’s. Content, rich with keywords and images that delight us in the first six seconds of our interaction with you and your business. And don’t be fooled by the occasional article in your local newspaper or local living magazine—these PR tactics will only enhance the regular and consistent information that your business is already sharing on a daily basis.One-hit-PR does not a brand make!

Thought Leadership is How You Get Found

And thought leadership is a long-term view of a digital marketing strategy. The question is: How are you sharing information that will get you found?

Maria Bereket is a Digital Media Marketing Consultant and Coach, LinkedIn Strategist, and Social Media Trainer. Her work focuses on bridging the gap of the digital divide by teaching people how to use social media to grow their business through social media thought leadership. She is an innovator and creative task master, so don’t contact her if you are not looking for growth and change. Teaching people to embrace technology and learn how to communicate in a digital world is her super-power. Connect @mbear88 or email her at Maria@DesignBearMarketing.com

Original Post on LinkedIn: https://www.linkedin.com/in/mariabereket/recent-activity/posts/

Design, Inbound Marketing, Marketing, Social Media

5 Valentines Posts To Do Right Now

I am a huge supporter of the Annual Content Calendar for social media posting. With Valentines Day fast approaching its time to get serious about using it. So I will start with a few statistics and then share five ideas that you can incorporate in your posting efforts over the next couple of weeks.

Let’s Start With The Numbers by Statistic Brain

$116.21 is the average amount people spend on Valentines

61.8 % is the percent of consumers who do celebrate Valentines Day

Why are these important?

53% of women say they would end their relationship if they didn’t get something for Valentines day.

I love the 53% break-up statistic! Serious business Valentines Day! It’s the war between the sexes: Women want to be thought about and rewarded for all the things they do – even when they say they don’t want anything it doesn’t hurt to surprise them with a small token of your love. Same goes for customers. They say they don’t want you to post too much, but when it comes to dropping some dollars, they only are kind to those who share information.

So as a small business, you can (and must) help your customers by offering them information and ideas–for Valentines Day help them know what to write in their cards, put in their gifts, or just keep them focused on the most important events of the day. In other words, be relevant to your customers so they don’t “break up with you.”

So Let’s Get Started with Your Posts

You should be scheduling a post every day no matter what the theme or holiday. Let’s start with some post types: quotes, articles, images, stories, and offers. Use a program like Canva (below) to help you make pretty posts for your Facebook and Instagram accounts. Then start off the year by beginning to think about your products and services differently (like through the eyes of your customers, especially those who have no idea who you are) and then think about how you can repackage and offer them in ways that appeal to a different generation. The goal for every business is to grow your customer base.

So let’s begin with Valentines Day. I know what you are thinking: a good number of people only buy chocolate and flowers on Valentines Day, but offering your customers a warm, fuzzy feeling over the upcoming holiday theme of “Love” is good customer service. And remember: not everyone cares about Valentines Day as a day to “get something.” But we are all aware that the day is happening and it is nice to be included in some way.

Here are 5 ideas to Inspire Your Valentine Content:

#1 Create Gift Guides – Who doesn’t love a good gift guide? Come on, we are all really, really busy lately and spending a few hours figuring out what to get our significant other is a huge pain. So make it easy and fun by putting together a few of your products especially for Him or Her. Just in those two groups are lovers, spouses, family, and friends. Why not share the “love” with everyone by including everyone to give gifts? My Dentist is quite creative by offering unique gifts for his customers at Valentines—he buys a few boxes of chocolate and wraps them with a Teeth Cleaning Certificate!

#2 Contests – “Best Engagement Story”, “Silliest Valentines Gift”, “Cutest Pet Couple”…the possibilities are endless when it comes to contests that ask customers to share their stories with pictures. Ask people to post them onto your page with your specific contest Hashtag. Offer them a movie night as a prize. Why would you do that when you are not a movie theater? Because it is relevant to the holiday and the contest. But most important is that the more people who post on your page, the more they share with their friends (who don’t yet know you), and the more people who see your page, the more engagement your posting will have—and that is the goal here. Traffic and engagement! Becuase that will lead to sales.

#3 Date Night Ideas – This is a good time to think about your neighbors and ways to co-brand your business. What could be a fun “Date Night” on your main street? Outline it, have menus, ask people to share their ideas. Post lots of fun ideas, silly ones, and of course, ask people for their stories and ideas so they will share. Magazines are filled with ideas right now—share the links to the articles and offer your personal take on them. Be the source for information.

#4 Love Notes – Post some interesting poems and even some famous love letters to give your fans and customers ideas on what to say to their beloved. Do some DIY ideas here too—perhaps hosting a Valentines Card get together with craft items so people can make a personal statement and then post the card onto your page to enter them into a drawing. Emojis may be fun but they do not say “I love you” like a love note!

#5 Anti-Valentine’s Day – So think about my dentist for example. He is taking an anti-teeth product (sweets) and placing it with something he does (teeth cleaning)—and it says I love you, right? Well, there are plenty of people who hate sweets, hate romance, hate spending money on holidays. Post comics, gag gift ideas, and anything “Anti-Valentines” that gets people sharing your posts from your business page. Have fun and be sure to ask people to share their stories with you!

So now, just get to it and make the posts. Track your fans, likes, and foot traffic. Notice how many people are noticing that you are posting something daily and relevant instead of just “Buy My Stuff” content. And please, share your stories with me on well (or not well) things went.

Maria Bereket is a Digital Media Marketing Consultant and Coach, LinkedIn Strategist, and Social Media Trainer. Her work focuses on bridging the gap of the digital divide by teaching people how to use social media to grow their business through social media thought leadership. She is an innovator and creative task master, so don’t contact her if you are not looking for growth and change. Teaching people to embrace technology and learn how to communicate in a digital world is her super-power. Connect @mbear88 or email her at Maria@DesignBearMarketing.com

Original Post: https://www.linkedin.com/pulse/five-valentines-post-ideas-do-now-maria-berekethttps://www.linkedin.com/pulse/five-valentines-post-ideas-do-now-maria-bereket