business, Marketing, Personal Brand

“The Cost of Being Wrong is Less Than The Cost of Doing Nothing”: How To Change In Two Steps

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Whether in your business or your personal career, refusing to accept change will cost you more than the cost of changing.

It is a mouthful, but it is real.  And if anything were “more real” than ever, it would be this: When you stand on your sinking ship of denial, well you know, you sink.  And I get it, change is hard (so very hard indeed!).  Who has the time to learn all the new stuff?  And how do you know where to start?  It is an endless list of unknowns.  But doing is always better than not doing.

Step One: Decide To Change

It is that simple.  You get out the wet cloth and wipe the slate clean…and then you write out what the new is.

It doesn’t matter who you were, or what the founding principles use to be.  What is today?  Right now? The direction in which you are headed today determines not only where you are, but what you are–right now!  And right now, how are you? 

Are you on the right path? Is everything working out?

If the answer is yes, then you got this, keep going.  But if the answer is no, then what is holding you back from taking a different track?

“Where you head now determines where you soon are, where ever you are limits where you can go”

These are the wise words of James Gilmore and Joseph Pine the authors of the Experience Economy. We all know its true, but there we stand, paralyzed by our own habits and past success.You do not need permission to change. Just make different happen.

So maybe tattoos are not your “new” style, but making a decision to be yourself in a world of so much noise and choice is a good thing.  And that is the point of what Seth Godin is saying when he says the cost of doing nothing is more. Because you need to succeed.  You need a new career, more sales, a better life for your kids, happiness, and a future that takes you into a better place.  But none of that can happen without a decision to do something new.

Step Two: Pick a Destination and Go.

The single best advice I ever received was “pick a lane.”  Pick a lane?  YES, pick the lane you want to be in and then merge into it.  Forget about the other lanes.  Pick the one you want to be in.  Your lane.  Your vision of the future.  Not your competitors future, or your co-workers, or even your neighbor.  It’s your choice! And the beauty of the choosing is that once you decide to do it, everything falls into place. Because having a strategy changes everything.

So if there are more than a few nights with little sleep, know that it will be worth it.   Happiness is the cure for just about anything.  Still need permission?  Ok, Here you go, your permission slip: “I give permission to ______, to go out into the world and try something completely new.”  Have fun, and don’t forget to send me a postcard!

Maria Bereket is a  Marketing & Social Media Consultant. Her work is focused on bridging the gap in the digital divide, and her passion is working with small business and entrepreneurs because she feels that their work is going to change the world making it a better place to live. Follow @mbear88  or email
mbear88@gmail.com

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