Marketing, Social Media

60-Second World

hand reaching images streaming as internet concept
hand reaching images streaming as internet concept

What does it mean when everything is measured in 60 seconds?

For the youngest people in your office, it is an eye-rolling statement of fact, but for the rest of the workplace there is a love-hate relationship with reality.

For every “ding” and vibrating phone on the desk, there are chemicals being released in the brain that make us humans happy.  We love the sense of urgency of being “needed” or “alerted” to the latest news.  Being ‘first” to know is better than any drug in the marketplace but like any addiction, there is a need for more “dings”, faster and faster, to make us happy and happier.

And for the Luddites in the room, who are proud that they are not on Facebook and Twitter, I ask that you turn off your cell phones in the meeting because you are most likely the ones who have the ringers turned on and will answer by saying, “I can’t talk now, I am in a meeting!”  Yes, you too are an addict of the 60-second world.

Here are the latest stats:

Social Media in 60-Seconds:

  • Tumblr – 4.7 million posts (including reblogs)
  • Twitter – 433,000 tweets
  • Facebook – 293,000 statuses are updated
  • YouTube – over 5 million videos viewed
  • LinkedIn – 120 new users
  • Pinterest – 3,400 pins
  • Vine – 540 vines

What does that say about the workplace?

First of all, it is an amazing statement of fact about the quantity of information being shared today, instantly.  Mostly what it is saying is that it is time for everyone to embrace the reality that we need our information quickly, visually, and regularly.If your customers are updating their status 293,000 times in 60-seconds, then why wouldn’t we want our business to do the same?  Don’t we all have something relevant to say?

What are you waiting for?

It isn’t hard to set up a Facebook account that offers customers a view of your workplace culture and business expertise.  It isn’t hard to tweet out a few interesting articles you found on the latest trends in your industry.  Sharing information is how we live our lives today.  It is the wonderful 60-second way to becoming a thought leader in your industry.

So learn to share and yes, do it quickly.

Maria Bereket is a Social Media Stress Reliever! She builds Social Media Strategy on a Foundation of Solid Marketing and then manages the day-to-day information sharing that gets you started. She is also a Certified LinkedIn Profile Optimizer and Strategist for busy professionals who want to get ahead in this digital world. Design Bear Marketing is her Social Media & Design Company. @mbear88.www.DesignBearMarketing.com 

Data Courtesy of:
http://blog.qmee.com/online-in-60-seconds-infographic-a-year-later/
http://www.edisonresearch.com/
http://www.thedigitaldelusion.com/

Originally posted on LinkedIn

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