business, Leadership, Marketing, Personal Brand, Social Media

Time to Change Your Social Footprint


With the growing internet filling our Inbox with news, promotions, and calls to actions, it is time to really figure out how to use Social Media to help out employees stand out professionally.  Beer bong photos, wet T-shirt contests, and the endless inappropriate selfies need to come down and be replaced by the new “career” focused you! (and if you think the 40+ crowd is not included in this statement–you are wrong!)

It is shocking how many people are posting embarrassing content on their public internet profiles.  And yes, I am talking about that ridiculous repost of your political group comparing some politician to being Hitler.  It may seem funny (and private) at the time, but things expressed through Facebook and Twitter have a way of finding themselves on a Google search.

Instead of looking like an opinionated, wine-drinking, conservative/liberal, why not use social media to create an a social footprint of thought leadership, integrity and commitment?  Think of your posts this way: If you were sitting at a board meeting, would you express those views or share those images with the board?

Here are three ways to spruce up your social footprint:

1 Thought Leadership.
The ability to translate your knowledge into written material can give you the edge you need to stand out among your competitors.  It’s not just about sharing articles and retweeting quotes.  To stand out in a crowd, you must have analysis, creative thoughts and ideas about subjects that interest your working peers.

  • Share materials but include why you chose it and what makes it interesting.
  • Give credit where credit it due to the author or photo source.
  • Be considerate to others.  Post one or two items, not a ten minute barrage of ideas that will get you disconnected.

2 Personal Touch.
You now have an ability to showcase your true and genuine personality to others before they even meet you.  People are (and will) make judgements about you on the internet, so why not highlight the professional person who you really are?

Hide all those unflattering posts and photos from your personal/social life and start to highlight and like the achievements and good community projects that you are doing today?  These are things that attract the right kind of attention. If dating is your intention, then get on a social site for that, but if you want to move your career along today, then Facebook, Twitter and LinkedIn all have to present the best you.

Volunteering at the Senior Center to deliver holiday meals tells your boss and recruiters that you are compassionate and committed to your community.  That translates into a solid employee!

3 Honesty.
Be careful about peacocking.  That is when you tell everyone every single thing you are doing in your life, at every moment. It also means that your LinkedIn Profile doesn’t have to include every single line from your resume, but it does mean it much match!

Don’t claim to be a blogger if you haven’t written a blog entry since the Fourth of July.  Your social footprint will find you!  So link to your projects, websites, and articles.  Showcase your portfolio work, but choose selective pieces that contribute to the current work you do, or the work you want to do in the future.

And keep in mind that your profile photo is just one other way to tell people–in their first impression of you– that you are real.  So don’t get your wedding photo out and crop it down.  Get a professional picture done if you don’t like the casual IPhone shots.  Be who you are–eventually they will meet you and if they are expecting 35-year old you and you are ten years older and a few pound heavier, well, it gives people the wrong impression.

You are in control of what is on the social web.  Clean it out like you would your basement.  Remove things that are not keeping you in the best light today, and save the party shots for a folder on your hard drive call “old me.”

#profile #socialmedia #career #designbear #linkedin


business, Design, Marketing, Personal Brand, Social Media

What is Your Profile Really Saying About You?


When people take a look at your professional life there are two ways: Your resume and your LinkedIn profile.

They are one in the same.  You, your skills, your experience, your passion.  So what is the best way to figure out what your profile is saying about you?  Here are three quick tips.

  1. Word Cloud. The amazing thing about word clouds is that the computer will go through what you have written and pull out the words, count them, and then display visually the most often used words.  Once you pull out the grammatical words what you have left is what your colleagues, recruiters and potential employers see.  It is the essence of your work life.   Choose the top 20 words and this is the core of what you are telling people. I use linkedin
  2. Pictures are Worth a Thousand Words.  We all know this is true, but we fail to “see” our own image as something worthwhile.  Sure we are older, heavier, grayer, but we are who we are and if we want people to trust us then we need to show our faces so that people like and trust us.  Make sure you are showing your face.  Make sure you are smiling, even slightly.  Make sure it’s not too casual or awkward.  Artsy is for artists.  Go to to get an idea of what people think of your profile shot. 05-misleading-first-impressions-1.w1120.h1382
  3. Your Profile Heading.  So you work at ABC company as an XYZ.  Big deal.  Unless that is some really hot stuff and you are totally happy with telling the world that, then no worries.  But, if you are like most people, is that what you tell people?  Do you get excited when you tell people that?  Then figure out what makes you excited about what you do and put that in your profile heading.  Go back to the word cloud and find the words that you are…passionate trainer, detailed engineer, creative writer, entrepreneur, visionary, strategist….what makes you different from all the other XYZ’s who do what you do?   Take some time and figure out the keywords that will make your profile POP.  Mirror that on your resume too.  Go ahead, be who you are!photo dec


#smallbiz #DesignBear #LinkedIn #Training #Profile

Source: Facial images