business, customers, Marketing, Social Media

One Terrifying #Smallbiz Reality


Customers who engage with companies over
social media spend on average — 30% more
with those companies than other customers.

30% More Sales!

When I quote a number like this to #SmallBiz Owners in my networking circles, their eyes narrow a bit, eyebrows raise, and I can just see the sweat collect on their brow as they stop breathing for a second…..


I think the reality of knowing that your customers are engaging with companies online is one reason to cause some stress and pain, but having to face the fact that these customers might be spending more money too?

It is bad enough these giant, Mega-superstores sell cheaper products and services, but we all know they also have the resources to hire a team of nerds and geeks to post and tweet too!! Wait a minute, I am getting way ahead of myself here. It is just not true!

The companies that are competing for the #SmallBiz sales are not the ones with teams of people posting, blogging and tweeting. In fact, the statistics show that most of these “big guys” have only one or two people creating the social media buzz.

The beauty of utilizing social media as a marketing strategy is that every employee in the company–from the intern to bookkeeper—can contribute to the social media growth and sales of your small business.

Think about 30% more sales this month.

Is that worth sitting down and making a plan to incorporate social media into your marketing? Of course, it is, and not just because of the 30% sales, but because social media IS marketing!

First part of the strategy is acceptance.

This is what has changed and if #smallbiz does not get on board, then we let the big guys win. And every economy in the world needs #smallbiz.

What are you doing to incorporate social media?

Stay tuned for my #smallbiz tips posts on how to get with the social media plan.

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