I love collecting business cards, especially ones with pictures on them.
Insurance agents and Realtors love them!
“We are in the relationship business,” they always tell me. “Face recognition is important.”
People might choose to call you because you “look” professional, experienced, even handsome, perhaps, but people choose to do business with you because they like you. That is something that your business card and more importantly, your LOGO cannot offer.
Being personal, having a personality, showcasing yourself in person–these are the things that make customers buy from you, follow you, like you, and most important, refer you to others. So why do people think that they should spend endless hours and dollars creating a LOGO that won’t ever give you the clout that Nike has? Because that is what the media is saying: Have a recognizable Logo.
If that were true, then why is there a spot for a Profile Picture? For a small business, people are buying you! For a growing business, people are still buying you, it is just another level of you they want.
From a design perspective, I think that what a business card is suppose to do is give information. Who, What, Where and perhaps, Why. Fancy schmancy means nothing if I cannot read the card, or for that matter, if I cannot remember who you are and what you do. If your business name doesn’t tell me what you do, then somewhere, i.e. an image, should tell me. Its an Ah ha moment folks.
Teeth = Dentist, plus the DDS helps. But what if you are a consultant, or named your business after your Dad? How do I know what Duke’s Place does or sells?
Be clear. Be simple.
Clear fonts and colors. Use a 12 point font hopefully so we can read it.
Add your picture of course, but not if it takes away from important information.
Be CREATIVE and think out of the box a bit.
Use the back too…add a quote that relates to your business.
Make things relevant to your work and career.
Some of my favorites:
I have found that if you create a nice, creative card to be proud of then you will find places to hand it out.
And that folks is how we get found.