Part of what makes marketing work is knowing that it takes time, and practice.
The business you run has passion and purpose, but it needs exposure to be successful.
With Social Media there is a sense that everything moves at speed of light.
On the surface it does, but in reality, Social Media is a slow, well-thought out process.
Of course, when your Facebook post goes viral, you think “Wow, that was fast,” but remember the slow process of daily posting and responding. The coordination of pages and websites. The blog and all its daily wisdoms?
We don’t start with the tree.
We start with the seed.
We water the seed and give it sunshine and rest.
We prune the tree.
We watch it grow.