business, Design, innovation, Marketing

Design Matters

We are our bodies
We are our bodies

In the wake of the Boston Marathon bombings, I was reminded of a company that changed everything for me, Bespoke Innovations. They have a core belief: “We envision the day when individuals are invited to participate in the creation of the products that have meaning to them on a fundamental level.”  Everybody body is different for them.  They live it, breath it, design for it, and have much to teach everyone about business.

Bespoke Innovations has taken the violent act of amputation and turned it into art for the soul.

Not merely designing something useful or beautiful, but really listening to their customers.  “I need to be whole again.”

Asking them what is most important. “I need to express myself everyday.”

Offering solutions to the problems. “How can I live with this everyday and be proud?”

Turning something ordinary into a personal statement of confidence.

This is the core of what Design Marketing is all about.  

If we do not have a core vision, we cannot help our customers.

If we do not listen more than we talk, we cannot understand what our customers really want.

If we do not offer quality products and services everyday, we cannot (and should not) stay in business.

If we do not give our customers more than then they ever thought possible, we cannot truly grow.   A place we an all learn to do our very best.

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