Training Options

NOTE:  Stay tuned for our New Website Launch by April 1st!Screen Shot 2017-03-06 at 7.28.51 AM

Anyone can click and post a Facebook update, but to truly
market via social media requires the expertise to know when
and what to post, how to craft content that engages people to share, and even incorporate LinkedIn to set you apart as a thought leader in your industry.


It just takes the right training!
2x or 4x per Month Training. Consulting. Workshops.

Posting & Content
Do you need help with what to post, when to post, and how to simply your marketing? That is a strategy problem.  We solve that.

Branding and Online Presence
Have you wondered why people don’t call you? And the ones that do are not qualified or interested to buy?  That is a branding and SEO problem.  We solve that.

Social Media Management
Are you overwhelmed with where to start and who should be doing all the posting and set up?  That is a management problem.  We solve that too.

milestone-timeline-copy-copy

Sign Up for Monthly Training

Choose from two options to keep your time free.  This program will help you to update and focus on the most important sites for your business (and they are not all the same).

  vs  shutterstock_snopac_training

Plan 1: Monthly Social Media Marketing Sessions

monthly-social-media-training-program

This program consists of monthly strategic marketing-focused sessions. It is designed for the highly committed and dedicated entrepreneur or business that is ready to take charge of their social media programs and create and execute on a strategy. We provide coaching, consulting, training, technical set-up, content creation and social profile management as needed.

Weekly Process:
Goals and Objectives will be submitted prior to your Month Training
Week One: Set Objective/Goals using Video/Webinar/Training Materials
Week Two: Q&A on Implementation
Week Three: Q&A and continued Critique and Implementation
Week Four: Review, Revise and Plan for next Objectives

Meeting frequency: Four times throughout the month with three-month minimum then month-to-month

Meeting length: 60 minutes

Meeting format: Phone or Zoom Online Webinar & Meeting

 Objectives may include:

  • Education on the use of social media for business
  • Develop Content Based on Customer Needs, Fears, and Questions
  • Develop a simple, targeted marketing strategy for inbound leads
  • Incorporate a clear, consistent brand image
  • Monitor and measure the effectiveness of a social media strategy
  • Aid in the growth of business through training and increase revenue goals

Some key topics we will address:

  • Technical set-up & design of targeted social media platforms
  • Profile Management & Maintenance
  • Customer Buying Journey
  • Integrated marketing tactics
  • Content for website and social media marketing communications
  • Social media posting and process
  • Using video and other information content
  • Building a brand
  • Review of digital online footprint
  • Time management and Role Assignments

Success may be measured by outcomes such as:

  • Increased website and/or blog traffic
  • Clarify customers buying journey
  • Improved search engine ranking
  • Increased and engaged customer or readership base
  • Greater online visibility
  • Review of digital online footprint
  • Increased email list subscriptions
  • Increased sales

4x Per Month Training Cost:
Individual Business Program $500 per month. Groups with 5+ $397 per month
Ask About Prepay Discounts.
Bonus: This program includes unlimited email support. Send me your marketing, social media and blogging questions for a response within one day.

2017 Curriculum

Let me help you bring in qualified customers. REGISTER

Plan 2: Bi-weekly Social Media Marketing Sessions

bi-weekly-social-media-training-program-1

This program consists of bi-weekly strategic marketing sessions. It is designed for the entrepreneur or business that needs and wants the expertise and the motivation that comes from regular planning and review sessions.

Process:
Week One: Set Objective/Goals using Video/Webinar/Training Materials/Implementation
Week Two: Q&A /Critique and Implementation/Review, Revise and Plan for next Objectives

Meeting frequency: Two times per month with three-month min then month-to-month

Meeting length: 90 minutes

Meeting format: Zoom Online Webinar & Meeting

Objectives may include:

  • To educate on the use of social media for business
  • Clarify customers buying journey
  • Develop a personalized marketing strategy
  • To maintain a clear, consistent brand image
  • To maintain clear, consistent messaging
  • Monitor and measure the effectiveness of social media strategies
  • Aid in the growth of business

Some key topics we will address:

  • Technical Set-up & Design
  • Profile Management & Maintenance
  • Customer Buying Journey
  • Integrated marketing tactics
  • Content for website and social media marketing communications
  • Social media posting and process
  • Using video and other information content
  • Building a brand
  • Review of digital online footprint
  • Time management

Success may be measured by outcomes such as:

  • Increased website traffic
  • Improved search engine ranking and visibility
  • Increased and engaged customer base
  • Increased mailing list subscriptions
  • Increased qualified leads

2x per Month Training Cost:
Individual Business Program $320 per month. Groups with 5+ $275 per month
Ask About Prepay Discounts.  
Bonus: This program includes unlimited email support. Send me your marketing, social media and blogging questions for a response within two days.

Consulting

I offer a free digital footprint analysis and will show you how to grow your business and increase the leads coming into your business from a stronger social media presence. Consulting starts at $1200 but depends on your goals and budget.
Contact me

seminars and training sessions

seminars-and-training-sessions-header

Social Media Marketing Seminars and Training:
4-hour, Half-Day, Full-Day (Starts at $690)

  • Engaging Your Community Through Social Media
  • The Founder Story: Craft It, Promote it.
  • Get on LinkedIn and Grow Your Career and Business
  • Training your Team To Be Your Social Media Voice
  • Content Marketing Is Simple: Blog and other posts
  • How to Effectively use Pinterest for Small Business Marketing
  • Start with LinkedIn: It is all you need (for now)
  • Using Social Media for Customer Service
  • Become an Industry Expert with Bogging
  • Why A Company Mission Statement Makes Marketing Easier.
  • Working with Staff To Promote Your Business
  • Social Media Policies Are Not Optional

School Program Seminars and Training:

  • Benefits of Using Social Media for Schools
  • Using Documentation + Social Posts to Grow Your Enrollment
  • Parent-Teacher Communication through Social Media
  • How To Tell Your School Story
  • Sharing Your Program Values with Your Community
  • Engaging a Diverse Community
  • Building Trust Among Employees, Parents, and Your Community
  • Becoming a Thought Leader

Return to MENU

(function(i,s,o,g,r,a,m){i[‘GoogleAnalyticsObject’]=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,’script’,’//www.google-analytics.com/analytics.js’,’ga’);

ga(‘create’, ‘UA-58864934-1’, ‘auto’);
ga(‘send’, ‘pageview’);

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

“I was introduced to Maria through a mutual friend. My friend suggested I speak with her to help me with my LinkedIn profile in hopes of helping with my career search. Maria helped me in optimizing my profile, along with helping to review my resume. I worked with her to update my profile to highlight strongest skills and keywords. She didn’t just rewrite my profile but worked with me through that back-and-forth conversations to make each section reflect my strong leadership skills. I then used some of the same verbiage and phrasing to update my resume; I wanted both my LinkedIn profile and resume to have the same feel and information. I would be negligent to mention that by optimizing my profile, I feel that it helped me with my (then active) job search. When I

I would be negligent to mention that by optimizing my profile, I feel that it helped me with my (then active) job search. When I started working with Maria, I had less than 250 connections. Maria’s suggested profile and keyword revisions, along with her connection-building tips, has allowed me to increase my connection from a few hundred to over 1,377 (as of 2/27/17). I was able to increase my LinkedIn connections three-fold within four to six weeks of working with Maria.

Optimizing my profile helped with building my connections and also with my career search. After implementing her suggestions, I began to receive additional interviews. Her suggestions also helped me be more aware of myself, which allowed me to sell who I am in my interviews. I have since accepted an upper management position in my field and began my new job in February 2017. I can credit Maria with helping me to have been offered this position. Thank you, Maria.”

John N. Spencer, CPRE
Certified Park & Recreation Executive. Recreation Division Head @ the City of Ocala, Florida

Optimizing my profile helped with building my connections

Laura DeRamus
Laura DeRamus
Passionate Art Dealer | Framer | Small Business Advocate

In 2015, after being in business for 30 years, I discovered something very surprising: an “old dog can learn new tricks.” When the crash of ’08 came, we held on to our business with loyal customers who loved our art and all the products we had as an exclusive dealer, but I started struggling and wondering if it was time to close up shop and move south for the winter. Buyers were changing, and I did not know how to reach them. I was doing all the “right” things: Website, Facebook posts, and even Twitter—but nothing seemed to bring in people like they use to in prior years.

Then a woman came into our Dealer Training and turned everything upside down. Maria Bereket started off by comparing social media marketing to a Star Wars Movie with us being Luke Skywalker, and the “digital world,” she told us “would be like learning how to use a light saber.” We all rolled our eyes and gave her a hard time, confident in our years of experience.

She was direct and to the point: “Leave what you know behind and embrace technology, or die.” I did not believe it at first, but she was so very right. The truth is I listened to some of what she said and just tried to hang on to what I knew to be true about my business and customers, but Maria kept telling me “Be where your customers are. Not where you are!”

After months of webinar training on topics like “Using Canva,” “The Perfect Post,” and “Hosting Events with Social Media”—my head was spinning. But you know what? Everything she said was true, and she held our hands and got us through the difficult journey of walking into the present. I ended up 2016 growing sales with a whole range of products coming off my walls—and most importantly with new customers (brand new ones!) I was thrilled to see that we were selling products directly from the social posts we created together. At this writing—Janaury 2017— my sales for the month are double from where they were in 2016. It truly is a mindset that has to happen today. I am beginning to see that I can keep my loyal customers from the past and grow my business by reaching out to new people who had never heard of me, our art, or even our town!

If there is a drawback, it is that we are just really beginning this journey of understanding social media marketing. I am getting our local business association involved in some of her training and working on changing my website, using that content calendar, and becoming a “Thought Leader,” which Maria assures me will grow my business with “inbound” leads. I am not rolling my eyes anymore, just embracing her training with an excitement for the year ahead!

February 1, 2017, Laura was Maria’s client

She Taught an “Old Dog New Tricks”

%d bloggers like this: